How to find long tail keywords

Ever wondered how some websites seem to know exactly what you're searching for?

They pop up with just the right information when you need it. Their secret? They know how to find long tail keywords.

Let's dive into how you can use long tail keywords to boost your own website's traffic and connect with your audience.


What Are Long Tail Keywords?

Long tail keywords are longer and more specific phrases that people type into search engines. Unlike short keywords like “shoes,” a long tail keyword might be “black running shoes for flat feet.”

These phrases might get fewer searches, but they're super targeted.

That means the people using them are more likely to be interested in what you offer.


Why You Need Long Tail Keywords

Less Competition

Popular keywords are like packed highwaysโ€”everyone's on them. Long tail keywords are quieter streets with less traffic but a better chance to stand out.

Better Connections

When you use specific phrases, you attract people looking exactly for that. They're more likely to stick around, read your content, or make a purchase.

Higher Conversion Rates

Because these visitors know what they want, they're more likely to take action. That could mean signing up for your newsletter or buying a product.


How to Find Long Tail Keywords

Finding these golden phrases isn't hard. Here's how you can do it:

1. Think Like Your Audience

Put yourself in your visitors' shoes. What would they type into Google?

  • Make a List: Write down all the questions or phrases related to your topic. Example: If you run a recipe blog, think about “easy gluten-free dessert recipes” or “quick dinners for picky eaters.”

    I use tools like Lowfruits to help me find these long tail keywords easily.

2. Use Google's Autocomplete Feature

Start typing a keyword into Google and see what suggestions come up. Those are real searches people make.

  • Try Different Words: Experiment with various beginnings. Example: Type “how to fix” and see suggestions like “how to fix a leaky faucet” or “how to fix a flat tire.”

3. Check “People Also Ask” Section

When you search for something, Google often shows questions other people have asked.

  • Gather Ideas: These questions are perfect for creating content. Example: For “plant care,” you might see “How often should I water succulents?” That's a great topic to cover.

4. Explore Keyword Research Tools

There are tools designed to help you find long tail keywords.

  • SERanking: offers a wide range of keyword research capabilities.
  • Lowfruits: offers an easy way to find long tail keywords.
  • Google's Keyword Research Tool: You can get started with the free version of Google's keyword research tool

5. Analyze Competitor Websites

See what keywords your competitors rank for.

  • Use Tools Like SEranking or Serpstats: These show you the keywords others are using.

    I noticed a competitor was getting traffic from “best ai seo content tools.” I wrote a detailed guide on the topic and attracted new visitors.

6. Visit Forums and Q&A Sites

Places like Reddit and Quora are full of real questions from real people.

  • Find Common Questions: See what topics keep coming up.

    Example: In a photography forum, someone might ask, “What's the best camera for low-light conditions?” Thatโ€™s a topic worth exploring.

7. Use Google Trends

This tool shows you how search terms change over time.

  • Spot Trends: Find out if a keyword is gaining popularity. Try This on Google trends: Search for “virtual reality games” to see if interest is growing.

8. Check Your Own Website Analytics

Look at the phrases people use to find your site.

  • Use Google Search Console: It shows you the search queries leading to your site.

  • I found people were searching for “how affiliate marketing works.” I created content around it, and it's now gaining momentum in the serps.

Creating Content with Long Tail Keywords

Write Helpful Content

Answer the questions people are asking. Be clear and provide value.

  • Use the Keyword Naturally: Don't force it into every sentence.

    Example: If your keyword is “how to find a profitable niche” write a guide that walks someone through the steps, give examples, share a story and don't forget to add a call to action.

Use Headings and Subheadings

Break up your content to make it easy to read.

  • Include Keywords in Headings: This helps search engines understand your content.

Add Images and Videos

Visual elements can enhance your content and keep readers engaged.

  • Use Descriptive Alt Text: This is another place to include your long tail keyword.

Benefits of Long Tail Keywords

Attract the Right Audience

You're more likely to get visitors interested in your specific offerings.

Improve Your Search Rankings

Less competition means a better chance of landing on the first page of search results.

Increase Engagement

Visitors who find exactly what they're looking for are more likely to stay on your site and interact.


Mistakes to Avoid

Keyword Stuffing

Don't overuse your keywords. It makes your content hard to read and can hurt your search rankings.

Ignoring User Intent

Make sure your content matches what people are actually searching for.

Forgetting About Content Quality

Even with the right keywords, your content needs to be well-written and valuable.


My Personal Journey with Long Tail Keywords

When I first started my blog, I focused on broad keywords. It was tough. My content got lost among millions of others.

Then I shifted to long tail keywords. I wrote about “easy home workouts without equipment” instead of just “home workouts.” Suddenly, I was connecting with people who loved my content.

My traffic grew, and I built a loyal audience. All because I started focusing on what people were actually searching for.


Putting It All Together

Here's a step-by-step plan to get you started:

  1. Brainstorm Topics: Think about what your audience cares about.
  2. Research Keywords: Use the methods we've discussed to find long tail keywords.
  3. Plan Your Content: Create an outline that answers questions and provides value.
  4. Write Naturally: Let your passion and knowledge shine through.
  5. Optimize for SEO: Include your keywords in strategic places like headings and meta descriptions.
  6. Publish and Share: Get your content out there and share it on social media.
  7. Monitor Results: Use analytics tools to see how your content is performing.

Final Thoughts

Learning how to find long tail keywords can transform your website. It's not about tricking search engines; it's about connecting with real people looking for what you offer.

Remember, it's better to have 100 visitors who love what you do than 1,000 who don't care.


Let's Keep the Conversation Going

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