What is Whitelisting?
Whitelisting involves adding an email address to an approved list, ensuring emails from that sender are delivered to your inbox and not mistakenly marked as spam.
Why Whitelisting is Important
By whitelisting, you increase the chances of your marketing emails reaching your subscribers, thus improving open rates, engagement, and maintaining a good sender reputation.
Steps to Whitelist Our Emails
Gmail
- Add to Contacts:
- Open an email from us.
- Hover over trafficsalad(at)gmail.com or our domain email address – hello(at)trafficsalad.com or ryan(at)trafficsalad.com
- Click “Add to Contacts” when it appears.
- Create a Filter:
- Click on the gear icon and select “See all settings.”
- Go to “Filters and Blocked Addresses.”
- Click “Create a new filter.”
- In the “From” field, enter trafficsalad@gmail.com and @trafficsalad.com.
- Click “Create filter” and select “Never send it to Spam.”
Outlook (Web App)
- Add to Safe Senders:
- Click the gear icon and choose “View all Outlook settings.”
- Navigate to “Mail” > “Junk email.”
- Under “Safe senders and domains,” click “Add.”
- Enter trafficsalad@gmail.com and trafficsalad.com, then click “Save.”
Yahoo Mail
- Add to Contacts:
- Open an email from us.
- Click the “+” symbol next to our address.
- Select “Add to contacts” and save.
- Create a Filter:
- Click the gear icon > “More Settings” > “Filters.”
- Choose “Add new filters.”
- Name the filter (e.g., “Whitelist TrafficSalad”), enter trafficsalad@gmail.com and @trafficsalad.com in the “From” field.
- Ensure the action is to deliver to “Inbox.”
Apple Mail
- Create a Rule:
- Open the Mail app, head to “Mail” > “Preferences.”
- Click “Rules” > “Add Rule.”
- Set conditions to “From” “contains” trafficsalad@gmail.com or @trafficsalad.com.
- Specify to move the message to your “Inbox.”